Straight, trial and continuity sales programs are generally considered to produce a higher than average risk of credit card transaction chargebacks from subscribers. Therefore, navigating the legions of “high-risk” processors is complicated, administratively time consuming and often far more expensive because the acquirer hasn’t taken the appropriate steps to manage the risk of chargeback upfront, when a subscriber commits to the product.
In January 2019, Mastercard announced a new policy designed to reduce the number of chargebacks for Trial and Continuity billing services.
Free trials “can be a legitimate and useful way to increase sales and improve consumer satisfaction. The new rules will help increase transparency and ensure an outstanding experience for cardholders.” - Paul Petta, Chief Franchise Officer for Mastercard
The Digital Commerce Group has over 20 years experience in the merchant acquiring industry. We understand the nuisances associated with underwriting specialty eCommerce businesses and provide the clear, concise, guidance necessary to get your account application, approved and activated and processing quickly.
Once activated, our highly structured chargeback management process and regulated volume increase policies are the keys to maintaining multiple processing accounts for the long term. If your business is tired of establishing merchant accounts that process for 90 days and subsequently shut down for excessive chargebacks, please take 4 minutes to provide a few basic details about your business.
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* https://newsroom.mastercard.com/2019/01/16/free-trials-without-the-hassle/
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