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“When we have two URLs that have the same content and we are trying to pick one to show in the search results, we will pick the shorter one” - Google Executive
Our Custom URL technology converts a standard URL with a long string of characters into a short, succinct URL with custom text to explain what you will see when you click it. Custom URLs make specific, relevant advertising content easier for search engines to find, and name recognition increases CTR (click-through rate). Sharing custom URLs with affiliates or prospective customers, increases trust, backlinks, and website trust / relevancy scores, all of which improve overall website optimization.
Custom URLs Increase Website Optimization:
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Optimized at domain level Primary domain name, sub-domain name, add-on and a parked domain
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Refined “unpaid” search visibility Converts each page / sub-page into search engine friendly pages
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Branded domain (s) Generate increased link trust, brand awareness and CTR (click through rate)
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Perfect content match Between page content and title on URL, page optimizes (indexes) faster, and ranks higher
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Program management report Real time statistics allow the user to adjust / improve relevancy of web traffic
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Customize for mobile searches URLs can be developed for mobile users with audio, videos, graphic and written content
...& Data Security:
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Custom URLs All Shortened URLs are password protected, encrypted, and use https protocols
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Bot protection URL creators required to pass “captcha”; ensures no malicious bot activity
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Individually scanned Prevents introduction of malware prior to being published and linked to the website
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Keyword in title Eliminates possibility of URL being considered spam and blocked
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No link duplication Eliminates risk of negative SEO implications such as being marked as spam
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